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Not to be confused with other retailing terms like endcap, POPs have moved from the traditional location of the cash wrap to other locations in the store. In its early forms, you would only find POP displays and materials in the cash register area. But today, manufacturers and retailers have discovered that POP displays can be placed throughout a store with great success.

Landlordsand their leasing agents must get creative and think out of the box when retail space remainsvacant for too long. Not only does this empty space strain the property owner, but it creates an eyesore in the community. An easy way to remedy both problems is to lease the space out on a short-term basis.

A well-planned retail store layout allows a retailer to maximize the sales for each square foot of their allocated selling space. This is done by featuring merchandise in an efficient way that encourages customers to consider making additional purchases while they browse.